Marketing Manager Resume
Drive growth, build brands
Create a marketing manager resume that demonstrates your ability to develop strategies, execute campaigns, and deliver measurable results.
Experience Levels
Key Skills for Marketing Managers
Digital Marketing
SEO, SEM, social media, email, content marketing
Analytics
Google Analytics, marketing attribution, ROI measurement
Campaign Management
Planning, execution, optimization, A/B testing
Brand Strategy
Positioning, messaging, brand guidelines
Budget Management
Marketing spend allocation, CAC optimization
Team Leadership
Agency management, cross-functional collaboration
ATS Keywords for Marketing Manager Resumes
Include these keywords in your resume to pass ATS screening systems and catch the attention of hiring managers:
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Sample Resume Bullets: Before & After
Transform generic job descriptions into compelling achievement statements:
Managed marketing campaigns
Led integrated marketing campaigns generating 150% increase in qualified leads while reducing CAC by 25%
Handled social media
Grew social media following from 10K to 100K+ with engagement rates 3x industry average
Worked on SEO
Implemented SEO strategy increasing organic traffic by 200% and achieving page 1 rankings for 50+ target keywords
Managed marketing budget
Optimized $2M annual marketing budget achieving 4:1 ROI through data-driven channel allocation
Resume Tips for Marketing Managers
Lead with metrics
Include ROI, conversion rates, revenue generated, and growth percentages
Show channel expertise
Highlight your strongest channels: SEO, paid ads, content, email, social
Include tools
List marketing platforms: HubSpot, Marketo, Google Ads, Salesforce, etc.
Demonstrate strategy
Show how you developed plans, not just executed tactics
Frequently Asked Questions
What metrics should I include on a marketing resume?
Focus on: ROI, CAC, conversion rates, revenue attributed, traffic growth, engagement rates, and lead generation numbers.
Should I include marketing certifications?
Yes, Google Ads, HubSpot, Facebook Blueprint, and Analytics certifications add credibility and show current skills.
How do I show creativity on a marketing resume?
Describe innovative campaigns you created and their results. Include a link to a portfolio if you have one.
Related Resume Examples
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